Ever in need of finding a new place?
Looking for a restaurant?
Can’t find a Bar?
[If you already haven't]
Yelp is an online review site and local business search service, also and mostly used through a mobile application. It’s used to search for any service or product people may need, it gives an organized list in order of proximity to people’s current location. It also organizes the places in a list according to the rate users have given them. Once people look into a place, it shows the location, price range, general information, reviews and rates the place has received from different users.
The app works as a social network because users create a profile and are able to add friends and share the places they have reviewed, give tips and upload photos. So basically people are able to share experiences with friends and other users in general. In my opinion, this is a very effective instrument; people rather trust others with recommendations than companies.
The effectiveness of this is immeasurable; millions of people are joining Yelp every day and using it on a daily basis. I personally can’t imagine living without Yelp, every time I want to go out for a drink or for dinner the first thing that comes up to my mind is Yelp, and people in general like the fact that when you use it, it feels as if you’re hunting for places and are always able to find a new spot, with the positive advantage of being able to share your experience.
What better place for brands to be present?
Lets Turn Social!